Wilden.herbals for bars and bakeries: Sandra and The Sweet Corner

After the Neighborhood Shops, Pharmacies and Parapharmacies, Concept Stores, this time we landed at Sandra and L’Angolo Dolce in Lucca, a place also mentioned by the Gambero Rosso guide “I Migliori Bar d’Italia.” We had the pleasure of chatting with Sandra, founder and beating heart of the bakery.

Sandra and The Sweet Corner, can you tell us about it?

The pastry shop, located in Lucca on Via Borgo Giannotti, just outside the walls, was founded in ’97, but at that time it was only called L’Angolo Dolce. Over the years the store evolved, as it should, and in 2011 we proceeded with a restyling of the store, transforming it into a place where conviviality plays a key role: the central counter, where our preparations are displayed, is the perfect place to eat, interact with customers and let the right atmosphere be created.

We also decided to add my name, Sandra, to the name of the bakery: it was a choice dictated by the desire to “put my face on it.” In those years I was almost exclusively in the laboratory, which I consider my natural habitat, but I wanted to give a face and more credibility to my work as a craftswoman; I consider this a fundamental step, especially when making important choices, as in our case.

What kind of choices?

Certainly that of preparing cakes using only organic or natural raw materials, without additives of any kind, the desire therefore to obtain a “clean” product, with as short a label as possible. We try to buy exclusively from small producers, often local. We then chose to take care of people with intolerances, who usually struggle to find something “yummy” when they are out and about. Even in our gluten-free and lactose-free product lines, we stay away from semi-processed products and various additives.

What do your customers think of Wilden.herbals? What is the best seller?

Our customers who have tried Wilden.herbals infusions have all said they are very satisfied and often return to stock up on them or buy them as gifts. The most popular is the Remedium No. 1 – Night, whose real and visible benefit in aiding sleep and relaxation is often noted.

What do Sandra and the Sweet Corner and Wilden.herbals have in common?

Definitely the care in choosing raw materials and the desire to create and donate a healthy, clean and organic product.

How did this collaboration come about?

It was born accidentally. I was captivated by the image of these products, I don’t remember where, whether in a magazine or online… I started browsing first the website, then social and I was enchanted by the story of the company, by the desire of young guys to give life to a project whose values I personally share. And so I contacted you!

Have you ever thought of developing recipes using infusions?

Of course, this is something we already do. We use dried or infused herbs, teas and spices to make some of our desserts. I haven’t had a chance to experiment with Remedium Wilden yet because you know, it’s been such a peculiar year … between closures, reduced staff and takeout, we’ve had to postpone experimenting, but the time will come!

Can you tell us about your typical client?

Our typical customer is curious, careful about what he buys and what he consumes. He wants to find out the ingredients, he asks, he inquires…he is an interested person. Between the ages of 25 and 45, they are mostly regular customers. Often “regular tourists” i.e. foreigners also come to us, and whenever they come on vacation they drop by to visit us and taste our novelties. For us it is a pleasure to have discovered Wilden.herbals, I am always happy to propose good things to my customers, and with you I am on the safe side!

Are you the owner of a café/coffee shop/bakery and would like to enhance your offerings with Wilden.herbals infusions? Write to us at info@wildenherbals.com, we would be happy to meet you!

Photos © 2021 Sandra and The Sweet Corner
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