The advantages of individually saleable sachets for Retail
If for purists tea and herbal teas can only be made from loose plants, Wilden.herbals has opted since its inception for a bag made of compostable materials.
Wilden.herbals’ sachets that house the plants in tisane cut are made of compostable materials and do not alter the final flavor of the product. The tisane cut is the widest possible cut that allows only the noblest components to be extracted from the ingredients, thus being able to compare as a final yield to the bulk product without sacrificing the convenience of the sachet.
Starting from this format, Wilden.herbals went further, creating the individually saleable sachet product, that is, containing all the mandatory information to be sold in the single piece. The incredible versatility of this product makes it suitable for every single sales channel, ranging from the Horeca to the Retail world. Focusing on the latter, we have been able to observe in recent months how the advantages for the retailer and the end customer are many.
Small expense and a chance to experiment
A young brand in the market needs some time to become known and appreciated. Attractive and “catchy” packaging is definitely one of our strengths. Organic certification is another. But to entice consumers to try a new brand, sometimes this is not enough. Here is where the single sachet allows you to test the product in its variants (at the moment the range consists of 6 references) with a small charge. A test kit created to discover one’s favorite Remedium, one sachet at a time.
Depending on the sector of the relevant outlet, again excluding serving and thus remaining in a home consumption context, it is possible for the manager to take advantage of cross-selling possibilities with its products. A wine shop might combine the sale of a bottle with a sachet of Hangover; a bookstore will combine the sale of a book with a sachet of Focus; a pharmacist might suggest a Boost along with traditional medications for flu symptoms. The possibilities are endless, and the single sachet allows the customer to be introduced to the product by leveraging the small price.
Retention by steps
If the customer feels free to try, experiment as they please, without constraints of minimum orders, but on the contrary using just a minimum order, the likelihood of loyalty is higher and longer lasting. Being able to discover the entire range, one sachet at a time, will create a sense of expectation and curiosity that will give the customer a unique experience.
Sustainability, despite the single dose
More often than not, “single-serve” is synonymous with anti-sustainability. Packaging made of plastic or other non-biodegradable materials for those one-time-use mini-products make more and more consumers hesitate when buying. Awareness of our environmental impact grows stronger every year. With this in mind, Wilden has selected 100% compostable and biodegradable materials for its sachets. From the sachet to the overwrap, each component can be disposed of with your household wet waste. Read more here.
Extreme versatility in gift giving
The key to success for retail businesses today is customization. The single sachet option allows for a 100% tailor-made gift, where the customer chooses the quantity and types of sachets to be given, but also in the cross selling option with other products in the store. The products that can be combined with the infusion sachet are the most varied: just think of adding it to a bouquet of flowers, instead of the classic card or a book to invite complete relaxation; one can more add a few sachets to a knitting kit, or a simpler handcrafted ceramic mug.
Delivery – completion of an experience
Since 2020, more and more businesses-even retailers-have been enhancing their take-out and/or home delivery services. Here again, the individually saleable sachet allows the customer to receive an extra pampering, a completion of the experience at a modest cost, and at the same time for the retailer to increase the average receipt (+€1.00-1.50).
If this article has intrigued you, if you think that individually saleable sachets or other Wilden.herbals products could enhance the product range of your store, or if you would like to find our products in your favorite store, please write to info@wildenherbals.com
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