The advantages of single sachets in HoReCa.
When the safety and hygiene of the single-serve format are combined with a love of sustainability, there you have the perfect solution. With Wilden.herbals hotels, restaurants, bars, and caterers who want to pamper their customers with a quality product will find what they are looking for without sacrificing care for the environment.
If for purists tea and herbal teas can only be made from loose plants, at the expense of practicality, Wilden.herbals wanted to dispel this myth, opting from the outset for a sachet made of compostable materials. Starting with this format, we went further and created the individually saleable sachet, that is, containing all the mandatory information so that it could be sold in individual pieces in stores as well as at the bar or in restaurants and hotels. In a historical period characterized by the importance of single-serving, we chose to combine safety and sustainability in this format.
We recount below some of the advantages represented by Wilden.herbals individually saleable sachets for the HoReCa (Hôtellerie, Restaurant, Café, Catering) world.
Hygiene and safety guaranteed
It is no mystery that the most popular words in recent years in the restaurant and hospitality industry are “safety,” “hygiene,” “respect,” “cleanliness,” and that any shrewdness related to quality from a sanitary point of view will be increasingly welcomed, as well as synonymous with the respectability of an establishment or accommodation. Just in the most recent decree law ( April 22, 2021, no. 52) we read about how, among other measures, it is possible to organize a self-service mode in hotels and restaurants for buffets, only if made exclusively with single-serving packaged products. And so the allure of the glass “jar” containing dried herbs has been compulsorily replaced by tea bags and herbal teas, most often pulverized blends of low-quality plants, contained in paper filters with an unpleasant aftertaste… are we sure that this is the only option? Wilden.herbals has opted since its inception for a sachet made of compostable materials that do not alter the final flavor of the product, capable of accommodating the plants in herbal tea cut: the widest possible cut that allows only the noblest components to be extracted from the ingredients, thus being able to compare the sachet in terms of final yield to the bulk product without sacrificing the convenience and hygiene of the sachet.
Single dose yes, but environmentally friendly
Now an unavoidable criterion in the evaluation of the restaurant and hotel industry, that of environmental sustainability is an issue that can no longer be overlooked (suffice it to say that the Bar of the Year 2022 award, given by Illycaffè in Gambero Rosso’s Bar d’Italia Guide, will this year include the criterion of sustainability to support the green turn in the post-pandemic recovery. More often than not, however, “single-serve” is synonymous with anti-sustainability and waste. Packaging made of plastic or other non-biodegradable materials for those mini-products to be used only once is making consumers increasingly hesitant when purchasing. With this in mind, Wilden.herbals has selected 100% compostable and biodegradable materials for its sachets. From the sachet to the overwrap, each component can be disposed of with wet waste. Read more about choosing our materials here.
Delivery: the crowning achievement
Since 2020, more and more businesses have upgraded their takeout and/or home delivery services, partially aligning Italian bars with those in Europe and the United States, which are characterized by frequent demand for the “To Go” option. Again, the individually saleable sachet allows the customer to receive an extra pampering, a completion of the experience at a modest cost and at the same time the retailer to increase the average receipt (+€1.00-1.50 per sachet). Example. Woman city manager rushing to the first morning meeting: she enters the relevant café and, in addition to coffee, chooses to compose her herbal tea kit for the workday before entering the office(Remedium No. 0 – Morning to start, Remedium No. 5 – Focus for coffee break and Remedium No. 3 – Digestive for post prandium); the venue can thus set up a dedicated corner, leaving the customer free to select ideal quantity and type.
The versatility of the single sachet
Returning to the hotel sector, we have thought about the many occasions for consumption of the individually saleable single-serving sachet, which can thus ensure convenience and versatility for the establishment: imagine the Remedium Wilden.herbals line of sachets in an elegant self-service package in the breakfast buffet of a hotel or a farmhouse surrounded by greenery. Upon entering the room, guests can find a Remedium tasting kit on their pillow as a welcome gift. And again, the property’s shop or bar may decide to sell sachets of the most beloved Remediums in the pick-and-mix formula, offering the guest the opportunity to create his or her own cotton pouch as a souvenir or as a travel kit for the return trip.
Those described are just a few suggestions for use for a product designed to be versatile, practical and good; the ever-changing needs of the market and our customers in a unique historical era are continual inspiration for us to create new formats, blends and ad hoc displays.
