Wilden and Comieco, when packaging is really a winner

We never tire of saying it, for us at Wilden, quality is important in every single detail. For our products we evaluate and select everything about them, from the raw materials that make them up to the materials that hold them. Even for the packaging, we have done studies, research and experiments to arrive at the right solution that could satisfy us from every point of view, not only tactile and aesthetic but also, indeed above all, of sustainability of materials.

There is more taste in being sustainable

Golosaria is the great annual kermesse dedicated to the excellence of Italian taste and high food and wine craftsmanship. Now in its seventeenth edition, the theme promoted for 2022 was “The Taste of Distinction” to highlight the fight against standardization and tell about all those well-made works where there is really a link between product and territory.

During this event, Wilden.herbals was honored by Comieco, the national consortium for the recovery and recycling of cellulose-based packaging established in 1985, which today has about 3330 companies including paper mills, material and cellulose packaging converters, and recovery facilities.

Insieme ad altri player del settore siamo stati chiamati sul palco a ritirare il premio delle “Innovazioni alimentari accompagnate da packaging vincenti” perché è stato riconosciuto il nostro impegno nell’utilizzo di imballaggi che riducono il proprio impatto ambientale – dal filtro piramidale ottenuto dalla trasformazione del mais e certificato TUV AUSTRIA, alle bustine di carta biodegradabile fino ad arrivare alla nostra scatola Controversa in cartone riciclato e riciclabile. Se ti interessa sapere di più sui nostri materiali e su come li abbiamo scelti ti consigliamo la lettura di questo articolo dedicato.

Wilden x Comieco: a tailor-made Christmas

We are proud to have been chosen by Comieco to create their 2022 Christmas gift strands. We are grateful to Alice Zappa and Federica Brumen of Comieco for involving us and believing in our project.

And we could not fail to thank and mention the patient and painstaking work of our Art Director Francesco Arena Chartroux, who did a tailor-made job tailored to their needs.

We are confident that our Controverse boxes had an immediate positive impact, even before we discovered their contents. And speaking of impact, we would also like to thank Bici Couriers who allowed us to take an extra step towards the environment through zero-emission deliveries within the MIlano area via their cargo bikes.

Controversial reversible box, of course

For our gift boxes, we relied on Fustellificio Vicentino, which makes products from FSC cardboard, a label that guarantees they come from sustainably and responsibly managed forests. Together with them we designed our very own Controversa, a reversible box so that it could have infinite lives and (re)uses.

Our team and loyal customers, just to give a few examples, use them in the office to neatly collect work tools; in the bedroom to store personal and valuable items; in the kitchen to always have loose ingredients on hand.

The aesthetic factor also plays its importance: because this box must be able to speak uniquely about each individual project. Controversial is 100 percent customizable in color and graphics. If Comieco’s represented their Christmas with a red tartan pattern, for ours instead we chose our own distinctive shapes that make it immediately identifiable as a 100 percent Wilden object.

Personalized corporate gifts and how to build them together

Se questo racconto ti ha incuriosito e vorresti saperne di più o vorresti avere un preventivo per i tuoi regali aziendali scrivici all’indirizzo info@wildenherbals.com saremo felici di realizzare insieme qualcosa di bello che durerà nella memoria e nel tempo.