Our commitment to climate protection: the projects we support with our Health line

It is more than important to us; it is what guides and inspires us in everything we do. We find it every day in our name: Wilden is the love of nature and the commitment to protect it. Since our inception, our mission has been to be a sustainable and socially responsible company. And we want to translate these concepts into concrete and visible actions, so that they do not remain just slogans.

A conscious choice, a forward-looking philosophy

Partiamo dalle materie prime e dai materiali che scegliamo. Quando raccontiamo Wilden mettiamo in campo i termini biologico e biodegradabile. Tutti i prodotti Wilden.herbals provengono da agricoltura biologica controllata e sono certificati “ICEA”. Gli infusi Wilden.herbals sono il punto di arrivo di un percorso fatto di produttori e fornitori che garantiscono i più alti standard possibili, attraverso un’agricoltura che punta a ridurre al minimo gli input esterni, preservando la naturale fertilità del suolo e assecondando i suoi equilibri naturali. Anche l’abito dei nostri prodotti è stato scelto con grande cura: incarto, bustina, filo e talloncino sono completamente compostabili, mentre gli astucci sono riciclabili. (Qui è dove ti raccontiamo tutti i dettagli sulle nostre certificazioni).

This is true of all our herbal teas, those in the Remedia and Health lines, but there is something extra that defines the newer products.

A line that pays attention to its impact on the environment

Despite our virtuous choices, carbon emissions are inevitable, and we found that there was still much we could do. We then turned to ClimatePartner, a company with more than 15 years of experience, which pointed us toward a new way to stay true to our commitment to the environment. That is, measuring, reducing and offsetting our carbon footprint so that we could achieve a zero-sum balance.

Questo significa che ClimatePartner ci ha aiutato a calcolare in maniera più precisa possibile l’impronta di ciascuno dei nostri prodotti della linea Health (QuieTea, CisTea, PreCycle, NaTeavity), ci ha dato suggerimenti importanti su come ridurla e infine ci ha proposto dei progetti di compensazione certificati che mirano a evitare e rimuovere il carbonio dall’atmosfera.

Does it all still seem too abstract? Now comes the best part, the part where we tell you what the projects we have chosen do in practice.

ClimatePartner projects we support

The projects we chose in collaboration with Climate Partner are two. Yes, because in addition to a project that offsets emissions by installing solar photovoltaic modules in India, we also wanted to do something for nature on the local area.

India’s climate protection project

In three Indian federal states (Uttar Pradesh, Maharashtra, and Karnata) it helps to replace electricity generated by thermal power plants or fossil fuels with solar photovoltaic modules, but not only that, it also has positive effects on the local economy, creating jobs to build and operate the plant.

The result? An estimated 329,720 tons of CO2 reduced per year!

The local engagement project in the Campo dei Fiori Park (VA)

The redevelopment of the damaged area near Sacro Monte di Varese as a result of the effects of climate change in autumn 2020. The project includes cleaning up the uprooted trees and preparing for new planting, carefully choosing the most suitable tree species that will be able to improve the natural habitat and biodiversity.

This is a project that we particularly care about because we like to think that we can help a place so close to our operational headquarters in Milan.

Because these are choices that also affect you

We have involved you in our journey with ClimatePartner by telling you about all of its steps because we believe that taking care of the Planet affects everyone, starting with the choices we make every day. It doesn’t have to be as complicated as making radical lifestyle changes; it can be as easy as supporting services and products that protect the Planet. As from our first day, our commitment continues to be to grow together with those who give us their trust.

Se hai delle domande o vuoi ricevere più informazioni sulla nostra linea Health o sulla label Carbon neutral, mandaci una email a info@wildenherbals.com