How the Wilden.herbals Health line of herbal teas was born.

The Health line is Wilden.herbals’ new signature project that officially sees the light of day in February 2023 with 4 functional herbal teas dedicated to the care of specific needs and requirements:

• QuieTea, per favorire la calma nei momenti di stress
• PreCycle, per contrastare i disturbi del ciclo mestruale
• CisTea, per alleviare i sintomi dei problemi del tratto urinario
• NaTeavity, per aiutare la stimolazione del latte materno

Per il team di Wilden, questa linea segna l’inizio di un percorso per creare prodotti mirati alla salute e che seguono ognuno di noi in diversi momenti della vita – tutto questo grazie alle piante officinali che già chi usa i prodotti Wilden come la linea di tisane Remedia, ben conosce.

In this article we tell you how the Health line was born: inspirations, process, and what health means to us.

The birth of a new line of organic herbal teas.

L’ispirazione della linea Wilden.herbals Health si muove da come varie culture si sono avvicinate alla natura e da un’analisi del concetto di salute per arrivare a prodotti che aiutano a ritrovare l’equilibrio.

Le ricette delle nostre prime 4 tisane della linea Health hanno tutte un background scientifico, si basano su studi medicinali e rispecchiano in modo fedele l’uso delle piante nella cultura tradizionale. Per un controllo sull’efficienza e la sicurezza delle piante, ci siamo affidati a fonti come l’Organizzazione Mondiale della Sanità, la Kommission E e il CDC (Centers for Disease Control and Prevention).

One important thing: The whole process took place in close contact with consumers, who were involved in several focus groups for each recipe, and with health specialists.

From idea to product: all the steps to get to the Health line of organic herbal teas

The Wilden.herbals Health line is the result of the study of more than 120 medicinal plants, lots of research, several moments of experimentation and development.

Il tutto è iniziato più di un anno fa, anche se nella mente di Nicola Robecchi era presente sin dall’inizio di Wilden.herbals. Tra le persone coinvolte, esperti, medici, cuochi, farmacisti ed erboristi che hanno contribuito a rendere concreto e far crescere un prodotto bilanciato. Una di queste persone è Sofia Tertzakian, developer della linea.

Specifically, the Health line is the result of these steps:

• research: selection of 120 plants categorized by function and study of different cultures (traditional Chinese, Ayurvedic, Latin American, Italian, American), books, scientific publications, interviews, and seminar participation;
• experimentation: initial trials and further selection of plants based on properties, synergistic effect when combined, and flavor profiles;
• first prototypes and focus groups: a phase that lasted up to 3 months in which we started to have different beta versions of the herbal teas tasted with different focus groups. In this way we gathered impressions and suggestions;
• development of final recipes with 28 total plants and second focus group: we collected notes on aroma, taste, efficacy. From here, the phase of defining the corporate image, packaging and communication officially started.

How we interpret the concept of health and the mission of the Health line

Quello che ci ha guidato in ogni fase di progettazione è stata la consapevolezza di come natura e salute siano connesse. La definizione di salute che sentiamo più vicina è dell’OMS: è uno stato completo di benessere fisico, psichico e sociale e non semplice assenza di malattia o infermità. 

With the same spirit, this Health line was born: herbal tea is for us a positive experience that aims to make one feel good on a physical level, give a good emotional balance, and push toward a healthy social routine. With this line we want to communicate a positive message and establish a new relationship with needs, feelings and signals that come from the mind and body.

The goal of this line is to propose a balanced approach to life that focuses on care and natural cycles. Health, or: being in synergy with the earth and medicinal plants, its properties and positive effects on the mind and body.

Treat yourself with herbal teas and medicinal plants: why choose Wilden.herbals

Wilden.herbals is an Italian company that produces herbal teas and drinks based on a careful selection of certified organic herbs that enhance the value, taste, and age-old culture of the medicinal plants from which they are derived.

The botanical blends we formulate have a contemporary taste and scent but at the same time draw on tradition, imagination, and the healing properties of plants. Our mission is to encourage the rediscovery of the best infusions in herbal tea cuts, fostering the pleasure of healthy daily well-being.

Medicinal plants have always had natural properties with positive effects on our health and balance of mind and body because they are composed of so many different elements whose main classes are alkaloids, glycosides, polyphenols and terpenes. These molecules and structures are critical to achieving the health benefits we so value.

It’s time: discover the Wilden.herbals Health line now.