Mindfulness and Wilden.herbals: story of a sensory tasting
Menscorpore has created a unique experience for Wilden.herbals. Employing the five senses, the Wilden Experience is an invitation to slowness and self-awareness. Here's the story.
When it comes to mindfulness, the first image that leaps to the mind (and mind) is mindfulness. Present breathing, which complements a systematic, systemic work on the body in what is configured as a break from the daily hustle and bustle. Wilden.herbals, together with MensCorpore, has created a sensory tasting experience, which is configured as an eye-opener practice in that small cultural revolution that intends to rediscover slowness starting with a simple herbal tea bag.
MensCorpore: the story
An increasingly popular practice, mindfulness draws on the precepts of Buddhism without, however, boasting its religious component. It is not just a set of customs and good habits, for mindfulness is a virtuous and mindful lifestyle.
Nicola and Alessandra Castelli-founders of MensCorpore, a company that focuses on practices related to wellness and self-care-are convinced of the revolutionary power of mindfulness, and for Wilden.herbals they have developed a unique and “wild” experience.
Wilden Experience and MensCorpore
Starting, or rather restarting precisely from the breath and our position in space-whether at home or outdoors-the Wilden Experience calmly guides us to observation. For a moment we pause, senses sharpened, body electric and pulsating, to listen to our own rhythms.
Slowly, the narrative guides us to discover and appreciate an herbal tea bag from all sensory points, stimulating and sublimating our perception of the product in front of us, which thus becomes a vehicle for the slowness we have been waiting to embrace.
Tasting thus becomes a sensory journey that is not limited to mere consumption to provide for a need of the body. In fact, herbal teas are often the preserve of certain psycho-physical or climatic situations, e.g., I am sick, it is winter outside, etc.
Indeed, through the work of MensCorpore, we learn how to rediscover and give proper time to a practice that can convey well-being, giving us back a newfound time: here is the audio to do the Wilden Experience, take your time.
Go to the interview with MensCorpore
© Carlotta Coppo