Meet the team: Sofia Tertzakian. The face of the new pharmacy project

Tell us about your career path

I studied medicine in Argentina, the country of my birth. I graduated very early, at the age of 24, but even before I finished this course of study I already had very clear ideas: my path was not to work in a hospital, I wanted to pursue a different career that was akin to my true passion, that of the culinary industry. I immediately threw myself into a restaurant internship experience and got confirmation that this was really the world where I felt I belonged. From the very first months of my apprenticeship, I realized that my unique background was an added value that I would always carry with me.

After graduation I devoted myself entirely to the world of catering by doing various internships around the world. I lived in Bangkok, Copenhagen, Uruguay and Peru, working for very different restaurants, including internationally renowned starred restaurants.

In recent years, I have become interested in the sustainability of production processes in gastronomy and the universe of plants. I realized that they have something in common: they are two spheres that are doubly linked to the concept of community. I felt the need to go deeper into these topics, so I enrolled at the University of Gastronomic Sciences in Pollenzo. I attended the master’s program in World food culture and Mobility, it was an incredible experience that helped me open my mind and see food not only as a cook but from many different points of view.

How did your collaboration with Wilden come about and what do you do?

Thanks to the university I got to know Nicola Robecchi, founder of Wilden.herbals and former student at the University of Pollenzo. In Wilden I am the R&D project manager of the line that we will have on sale in the pharmacy channel. These are new functional products dedicated to specific needs that may arise in daily life. All this using only plants and their natural active ingredients.

What is a focus group and how do you participate?

Right now we are in the last step of development that will give birth to 4 new products for:

• relieve anxiety
• alleviate premenstrual syndrome
• soothe the pains of cystitis
• stimulate lactation

During the research phase, we came up with two possible recipes for each product, so there is only one final step left: testing their effect and choosing the final one. We are confident in the functionality of each recipe because we relied on scientific research and traditional medicines from different cultures such as Chinese, Ayurvedic, and Latin American. Now we are interested in how people approach the product, what they think about the taste and its effects.

It is important for us to share this process, to make it open through the participation of those who already know us or those who find this world interesting.

Per partecipare al nostro focus group dovrai scrivere a info@wildenherbals.com specificando quale delle nostre nuove tisane vuoi provare (puoi sceglierne fino a un massimo di due) e a quale indirizzo vuoi ricevere il nostro kit. Riceverai i sample da testare per 10 giorni consecutivi e ti chiederemo di rispondere a un questionario per sapere i tuoi feedback.

Healthy and wild is our motto what does it mean to you?

For me it means getting back in touch with nature. I love to observe nature, its mechanisms and how it behaves when man does not interfere with its course. We are part of nature and should learn from her without manipulating her. Nature is a world to be discovered-we should go back to our roots, have a healthier way of understanding and respecting it.