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A revolution in the natural

Certified organic ingredients, producer sourcing, compostable and recyclable packaging. Here is the manifesto of Wilden. herbals, a project that promises to educate the world about slowness, starting with herbal tea.

The salvation of the world is in the wilderness

Henry David Thoreau

It is precisely from a lack that the adventure of Wilden. herbals, natural herbal teas from organic farming, began, championing plant education and a sustainable, “wild” lifestyle.

Founders Nicola Robecchi, Delfino Sisto Legnani, Tommaso Albonetti
Founders Nicola Robecchi, Delfino Sisto Legnani, Tommaso Albonetti

Wilden. herbals – a sustainable project

Wilden’s journey. herbals-a neologism inspired by Thoreau-begins with a chat between old friends, a gastronome, a photographer, and a pharmacist. Nicola Robecchi, Delfino Sisto Legnani and Tommaso Albonetti realize that “the industry had trivialized the concept of infusions a lot,” giving way to fast and frantic consumption, devoted to profit.

Wilden. herbals therefore was created to celebrate the wild and the sustainable, key elements of personal well-being, but it also wants to promulgate a conscious lifestyle, and to do so it began developing herbal teas named Remedia.

I Remedia – organic infusions for daily well-being

Sustainable and quality, Remedia are composed of wild herbal mixes capable of providing the right support depending on the time of day. There are five in total: Morning, Night, Boost, Digestive, and Hangover and are created from the synergy of quality ingredients and suppliers and the right balance of herbs.

Morning, a herbal tea with cinnamon and cocoa that is energetic and invigorating at just the right pace; Night, a relaxing blend of chamomile and mallow that is as sweet as a hug; Boost an organic infusion with antioxidant and immune-stimulating properties; Digestive, on the other hand, is an invigorating ginger-based herbal tea that is perfect for aiding digestion. Hangover, an infusion with turmeric and cardamom for bad days, closes the circle.

Wilden. herbals – the power of Made in Italy

And if it is true that change comes from an awareness, the driving force behind Wilden. herbals is precisely the awareness of quality manufacturing made in Italy. Herbs from agriculture, then, but also design, which takes the form of compostable packaging, biodegradable filters, and a brand identity that translates the care and attention to detail that characterizes the project.

Closing the circle is an ongoing search for relationships-essential sourcing from producers in line with a natural philosophy-that will allow Wilden. herbals to make itself an ambassador of supply chain development. Starting with herbal teas, the goal is in fact to develop a whole series of products that can enter the beverage world or be used as ingredients in the kitchen.

Wilden. herbals is not a company in the canonical sense of the term. It is an incubator of ideas that draws on the officinal and magical tradition of plants, recognizing their properties and sublimating them through conscious consumption in which the user can always feel part of a true natural revolution.

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