Making Wilden / Pastry as a product of the land and family ties

Mamù is a small artisan business, a pastry laboratory born in 2019 with a definite vocation and mission: to interpret traditional sweets using family recipes, to enhance the territory, its products and producers, and to recreate the feeling of home in every bite.

Starting with very few, highly selected raw materials, Mamù offers desserts in which ethics (even above technique) stand out, which make us feel the warmth of a mother’s embrace, the feeling that even on the darkest days there will always be someone or something to give us some warmth.

In our pantry you will find the Baci di Alessandria, a reinterpretation of the region’s most traditional cookies in classic or cocoa versions. Gold and blue for a super chic mix we would never tire of.

How was Mamu born?

Mamù was born from the desire to highlight a territory in all its nuances from its products to its traditions passing through those who inhabit it. Creating something of our own that would be able to communicate the emotions we felt as children when we savored our mother’s sweets was a desire that came from deep within, we think is felt in everything we do. We like to think that we can replicate that feeling of love and comfort that we felt in her arms and with a slice of her hazelnut cake.

What is your philosophy in cake making?

Mamù was born with a very specific idea: to start with very few raw materials, carefully selected, minimally processed and from artisans like us. We are very close to Slow Food thinking and we try, at every stage of processing, to be as respectful as possible towards the raw material, those who produce it and those who are going to taste our sweets.

We are artisanal to the core, we do everything by hand really, we don’t use semi-finished products, we don’t start from hazelnut flours or even from grains, we are essential in every step, we try to work with the lovingkindness of a mother and the technique of a professional, without neglecting the ethics that we always prefer.

What is the point of connection with Wilden?

We think the connection with Wilden is in the approach and the pursuit of simplicity. Creating something simple and good is now the real challenge, we both propose a product that is apparently very simple and therefore very difficult to make well. We also both take something that is considered almost obsolete and try to make it interesting.

Shaping taste: an anecdote in your life/profession.

Let’s say the biggest anecdote is that Mamu was born partly as a joke and partly as a joke. We jumped in, unaware of what lay ahead. Taken by enthusiasm we started this adventure and never imagined it would be so wonderful.

What does it mean for you to be “Healthy and Wild”?

For us, it means being extreme in every choice we make, even at the cost of sacrificing technique to be consistent, respectful of those around us and ourselves.

Taste the Kisses of Alexandria, Speak Nèn of Mamù