Making Wilden | Back to the Land with Good Land

Start again from simple things and revolutionize the way we live. Behind every small cultural act lies a passion. It is first and foremost respect for nature that moves projects and producers close to Wilden.herbals. The common thread that binds them is the desire to see the world with renewed eyes, and this is their story.

To return to the earth, to find the essentials. While very much in vogue in recent years, this goal still seems unattainable. However, it is possible, and it is what Good Land, a young rural regeneration company, believes in networking as a tool to promote an economy attentive to small-scale farming while respecting nature. We had a chat with Lucio Cavazzoni and Rita Brugnara-two of its founders-and this is their story.

How did Good Land come about?

Good Land was born “by accident” or rather by serendipity. The initial idea was to initiate a project that offered answers within the issue/problem of inland areas. In our country, as indeed throughout Europe, there are whole areas that were agricultural, abandoned. Abandonment that brings with it both social and environmental problems. Where there is abandonment there is no community, and where there is no community there is a lack of care for the land.

Forests take back cultivated lands and pastures. Water that is no longer “regimented” erodes soils and facilitates landslides. It also increases the risk of fires. There is a national inland areas strategy that has activated resources to facilitate the economy of such areas. And returning to our initial project, we created a team with different professional skills, geologists, urban planners, architects, sociologists, agronomists, communicators, to design solutions.

Very quickly we realized that the very important goals of the National Strategy had different time frames from ours. And so we turned the project around: making products that would enhance marginal territories. We immediately called them project-products. Products that are the result of projects on the territory with a strong environmental, social and cultural impact.

What is your philosophy?

I summarize it in three concepts:

Products\ Project. Making organic and quality products are prerequisites for us. Today the object of the enterprise must include and coincide from the outset with a restorative and equity environmental and social drive. Regenerative. That is why behind and within each of our products are environmental and social projects of territorial reconstitution. Of territorial prosperity.

Small farming does good . In the face of constant industrialization of agriculture and food we choose small and medium farming, the kind that not only works but lives off the land. It guards it, makes it its home that is everyone’s home. That in its foundations puts biodiversity and respect for the animals it raises.

Products that are questions. We are interested in establishing a relationship with the user of our products that aids knowledge and awareness about the efforts of millions of farmers who, often without recognition, work socially and agronomically in an honest and clean way contributing to the preservation of the air, water, and fertility of the earth.

How does a Good Land intervention develop?

From the need, from the need to bring out and enhance those who care about their land that is land first and foremost, like the great times of human acceptance and understanding.

Plants and Nature: an anecdote in your life/profession.

The bees in charge of feeding the young larvae, based on royal jelly and then a mixture of pollen and nectar, visit them 3-4 times each day to pour a droplet of nourishment to each one. Up to 2500-3000 times to touch them, pet them. This is called parental care. Sisterhood.

What does it mean for you to be “Healthy and Wild”?

I like the combination of these two words. I always say that our products are wild, wild. The farmers who produce them are also wild. Wild as the campesinos I met in Costa Rica are. In tune with plants, earth, animals, air, water. A balance that can only bring sanity, sanctity.

Photo: © 2021 Good Land
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