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Wilden.herbals x Rinascente Milano – a corner for Dry January

From 9th January, we will be opening the pop-up corner on the seventh floor in Rinascente Milano Duomo - a space in which to experiment and get in touch with the plants and herbs of which the herbal teas are made, which are already part of the daily routine of Wilden lovers, consumers who are increasingly aware.

We are pleased to announce the opening of our pop-corner at Rinascente Milano from 9 to 29 January for a start of the year full of health and well-being.

On the seventh floor you can immerse yourself in our world of plants, herbs and mixes to be discovered.

Every weekend we will be on hand to inform and guide you on the use of herbal teas in sachets or loose, on the choice of the different Remedia – the Wilden line of herbal teas to find the right balance, follow your rhythms and give you daily support on every occasion, from morning until evening -, on the most suitable drinks for every need, but above all, it will be possible to learn how to prepare and taste each infusion correctly. For the occasion, the Health line, a certified food supplement, will also be present. A line suitable for providing concrete support through the active ingredients and benefits of medicinal plants – designed to support during precise moments in life.

Wilden.herbals x Dry January 

The opening of this pop-corner was conceived and designed for this time of year, a significant step to mark Dry January, the month dedicated to rebirth and purification, ideal for starting the year with the right energy.

You will have the opportunity to have a direct and interactive experience with the plants and herbs used in herbal teas, in keeping with the spirit of rebirth that characterises this period. This initiative bears witness to how we at Wilden.herbals take pleasure in involving you by offering you the chance to connect more deeply with the ingredients of herbal teas.

It takes 21 days to create a new habit. January is the perfect month to start the year not only with good intentions, but also with a good ritual action that can become a healthy habit of well-being and pleasure.


For the occasion, Reborn will be available in a case, our element of novelty and practicality for you. Reborn is the herbal tea designed for those in search of revitalisation and charge for a new start, thanks to the mix of 7 ingredients with beneficial properties: lemongrass, verbena odorosa, apple, bergamot, lavender, savory and ginger.

Come and visit us, at weekends we will be there for you to enjoy our world! For you, a little Reborn flavour gift!